Where to Shop for Natural Beauty

By Rona Berg / September 12, 2018

Not too long ago, it could be a challenge to find a good range of natural and organic beauty products under one roof—or URL. You used to have to go to what was known back then as "the health food store." But not anymore.

Now, it's possible to find a nice selection at Target, with brands like Acure, S.W. Basics, SheaMoisture, and even the upscale Beauty Counter. Or in department stores like Nordstrom, which opened "Natural Beauty Outposts" in 46 locations, Barneys' new "Conscious Beauty" suites and ABC Home (all sustainable, all the time).

Here are some additional brick-and-mortar and online stores that each offer a beautifully curated selection of natural and organic beauty and personal care products.

Art of Pure, artofpure.com​

Ayla, aylabeauty.com

CAP Beauty, capbeauty.com

Credo Beauty, credobeauty.com

The Detox Market, thedetoxmarket.com

Follain, follain.com

Levert Beauty, levertbeauty.com

Onda, ondabeauty.com

Petit Vour, petitvour.com

Pharmaca, pharmaca.com

The Truth Beauty Co., thetruthbeautycompany.com​

Rona Berg

Rona Berg

Editor-In-Chief at Organic Spa Magazine
Editor-in-chief of Organic Spa Media, longtime journalist and best-selling author of Beauty: The New Basics and Fast Beauty: 1000 Quick Fixes (Workman Publishing), Rona Berg is the former Editorial Director of ELLE and Deputy Style Editor for the New York Times Magazine. She has been cited as an industry expert by Huffington Post, Fox News and New York Magazine and contributed to and been quoted in dozens of publications. Berg co-chairs the Personal Care Committee of the non-profit Green Spa Network, is a Charter Advisory Board Member of the Nutritional Aesthetics Alliance, and is a frequent speaker at conferences around the globe.
Rona Berg

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