Clorox Green Works

By Alia Akkam / September 8, 2011

Retail shelves are already teeming with organic food and personal-care products, and now household cleaners are craving the buzz. “Everything’s positioned as natural these days, and we wanted to give customers a tool to make the right decisions. People are a little skeptical,” shares Dr. Daniel Fabricant, vice president of global government and scientific affairs at the Natural Products Association in Washington, D.C., which recently developed the Natural Standard for Home Care Products as a benchmark reflecting ingredients. Clorox’s plant and mineral-based Green Works line is the first to make the cut with a few of its products. Next time grimy appliances beckon, you can feel confident wiping them down with Green Works’ all-purpose, glass & surface, and glass cleaners.

Alia Akkam
Alia Akkam

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