A serum may add an extra step to your beauty regimen, but it’s worth it
It seems as though there’s a serum for everything. Like the universal Balm of Gilead, a precious perfumed salve that goes back to biblical times, serums are now considered a cure-all.
But the true beauty of a modern-day serum is that each one is targeted: There is something unique and specially suited for every skin type and concern. One thing all serums have in common is that a little goes a long way.
Serums are effective on their own, or before you apply a moisturizer. Most have a small molecular structure, which enables them to penetrate neatly into the skin, and deliver highly concentrated ingredients—hyaluronic acid, vitamin C, plant extracts and other nourishment. Some are thick and milky, others resemble your face oil’s identical twin.
Be good to your serum—store it in a cool, dry place; keep the top securely closed and use it every day—and your serum will be good to you. Here are a few that we love.
Meow Meow Tweet Spot Serum
Organic essential oils suspended in jojoba kill bacteria and banish blemishes without stressing or overdrying the skin! meowmeowtweet.com
Luzern Serum Absolut Radiance
A vitamin C cocktail with enzymes and Swiss organic alpine extracts to brighten the skin, this sleek Ecocert-certified tube will also help reduce dark spots. luzernlabs.com
Monastery Gold Botanical Healing Serum
With red raspberry, rosehip, camellia and cranberry seed, kukui nut, avocado, evening primrose, macadamia nut and more to rejuvenate dull, tired skin. monasterymade.com
Amareta Fresh Dew Serum
With hyaluronic acid and meadowfoam seed oil, this light serum brings back a natural dewiness to dry skin (especially during hormonal changes). amareta.com
Hidden Forest Morning Dew No. 1 Facial Serum
Sea kelp, algae, baobab and camellia seed oil hydrate the skin and add a glowy luminescence. bepurebeauty.com
Sahajan Ayurvedic Radiance Blend Face Serum
A “greatest hits” of Ayurvedic ingredients—triphala and gotu kola—along with plumping hyaluronic acid to firm skin and restore radiance. sahajan.com
Kahina Giving Beauty Serum
Packed with antioxidant vitamins A, C, E, as well as K, to hydrate, reduce inflammation, brighten skin and smooth fine lines and wrinkles. kahina-givingbeauty.com
OSEA Hyaluronic Sea Serum
Loaded with skin-plumping hyaluronic acid and three different types of seaweed, this handy little serum is your own private Benjamin Button in a bottle. oseamalibu.com
One Love Organics Vitamin C Serum
A bodacious blend of vitamin C, green tea and vitamin E, along with sea buckthorn and meadowfoam seed oil to keep skin radiant. oneloveorganics.com