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by Mary Tjotjos

Lindy Rousseau, Singita

Lindy Rousseau is the Chief Marketing Officer at Singita. Her job includes directing the activities of the sales and marketing teams. She does this by establishing the strategic direction of the business and ensuring the teams deliver a consistent marketing promise.

After growing up in Cape Town, she attended Stellenbosch University and completed a BSc Honours Degree in Food Science. She became a development chemist at Colman Foods and after completing a marketing degree at Damelin she became the marketing director. In 1998 she accepted the position of marketing director at the Cape Grace Hotel,
where she developed a strategy that would eventually see the hotel become No 1 Best Hotel in the World.

In 2003 Lindy started her own business as a marketing consultant specialising in the tourism industry. Her anchor client remained the Cape Grace Hotel but expanded to include Pezula Resort Hotel and Spa, Victoria Falls Hotel, Software Colours, Highlands House and the British Hotel in Simonstown. In 2008 Lindy became the group sales and
marketing manager of Singita, where she was appointed to the Board of Directors in 2012, and then to Chief. Marketing Officer in 2017. She has spent the past decade building an award-winning brand and created revenue value for Singita through building a strong sales force, well-defined reservation channels, driving sophisticated content development, thought leadership and more. Lindy is truly an inspiring marketer and brand strategist with over three decades of experience which now makes her a sought after speaker, board member and consultant.

Lindy has two children. She loves sport, cooking and interior decor and is passionate about educating and mentoring young women.