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by Mary Tjotjos

Joe Cannon, HyperIce

Joe Cannon is the VP of Business Development for Hyperice. Since joining in 2016, he has shown a keen eye for industry growth, forging partnerships with fitness brands that allow everyday athletes to recover like professionals. He sees Hyperice as a key element in a global wellness movement, led by educated professionals and empowered by forward-thinking brands in the fitness, hospitality, retail and consumer products spaces. His time is spent building official partnerships with industry leaders like Equinox, Barry’s Bootcamp, Under Armour, Dick’s and Michelob Ultra, just to name a few. Joe looks forward to growing his team and continuing to define the future of wellness.