Jim Root, Enchantment Group Director of Well Being & Mii Amo General Manager

Jim is a passionate and often-quoted voice for Spa and Wellbeing as a personal lifestyle, a multi-billion-dollar international industry and a community of possibilities.

As the Enchantment Group Director of Wellbeing and General Manager of Mii amo, he stewards the concept and focus for the companies various spa offerings including The Tides Inn in Irvington, Virginia and in the Bahamas at The Cove Eleuthera as well as daily leadership of the company’s flag-ship and award winning Mii amo Destination Spa in Sedona, Arizona. 

Mii amo has been consistently acknowledged for operational excellence and co-creating transformative experiences for guests since opening in 2001. Under Jim’s leadership, Mii amo has returned to the top of many “Best List’s” and Acknowledgments. 

Jim’s 44-year hospitality career has included leadership roles at prestigious and industry leading properties including Rancho La Puerta, Miraval, Meadowood Napa Valley, Sea Island Company and the iconic Glen Ivy Hot Springs. 

He is a strategic, hands-on executive specializing in refocusing organizations by reconnecting to the core vision, recovering mission, centering the brand, stabilizing operations, nurturing the team and together delivering memorable and emotional experiences that establish new benchmarks of operational and organizational expectations. Jim has been consistently recognized for elevating team engagement and performance in exceeding service expectations for guests, fellow teammates and the community alike.

As a Past Chairman of the International Spa Association Jim continues to be an active and engaged member of ISPA and received the Association’s Dedicated Contributor Award in 2014. He is a graduate of the Cornell University School of Hotel Administration. 

Jim is invested in Spa and Wellbeing as more than just a business or industry but as an integrated community of possibility and a personal lifestyle.