Jeanius Jeans

By Rima Suqi / September 7, 2011


Forty-two liters. That’s the amount of water used in the finishing process of the average pair of jeans, which will go through anywhere from three to ten washing cycles. To combat what they saw as a huge waste, Levis has introduced “Water<Less Jeans,” a collection of over a dozen classic jeans (including the 501, 511, and 514 styles and the trucker jacket) using 28 to 96 percent less water. They did this by reducing the number of washing machine cycles by combining multiple wet cycle processes into one, incorporating ozone processing into the garment washing, and removing water from the stone wash. The Spring 2011 line, available in stores in January, will have more than 1.5 million jeans, saving approximately 16 million liters of water. The line also includes jeans made with the brand’s traditional rigid finish, which, by nature, uses almost no water in its production. Prices range from $40 to $140.

Rima Suqi
Rima Suqi

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