The Color Advantage

By Myron Mariano / September 11, 2013


Rich Brown (see above)
There’s reason why barbershops and spas make liberal use of brown in their décor: its undertones remind you of the comforts of home. “We use reclaimed timber in our spa,” says Ordway. “Its rich shade looks warm and inviting, especially when the light hits.”

Horny Toad Two Lane Crew sweater, $58,; Nau Down Fractel Hoody, $300,; Nau Pentacle pants, $135,



Red Ahead
If you want to have a leg up in the dating game, put on a red shirt. A study published in the Journal of Experimental Psychology found that women perceived men in red clothing as more attractive and sexually desirable.

Armor Lux Aviron sweater, $130,; Ibex Puget pants, $275,; Keen Maderas oxford shoes, $100,







Go For the Blues
A study conducted by Travelodge in the U.K. found that people who sleep in a blue room average seven hours and 52 minutes of shut-eye every night, the most out of all the common hues. “Blue reminds us of the sky and of the ocean, two places that we associate with feeling relaxed and tranquil,” says Penny Ordway, owner of Eviama Life Spa in Philadelphia.

Horny Toad Rudyard sweater, $160,; Rumi Sumaq Macramé bracelet, $90,


colorOrange Orange
Feeling a little down? Consider orange—like this handsome sweater that will brighten up even the gloomiest fall day. Its effect on the psyche is two-fold: It evokes yellow’s joy and red’s energy. “Orange is wonderful when you need your spirits lifted,” says Ordway.

Ibex Shak Full Zip Classic sweater, $165,; Horny Toad Mojo Red Wagon shirt, $78,; Nau Pentacle pants, $135,; Keen Santa Cruz shoes, $100,





colorSunny Yellow
“Yellow is a happy color that benefits both the wearer and the people around him,” says Ordway. But people tire of yellow faster than any other color in the spectrum, because it reflects the greatest amount of light. Balance it out by framing a yellow garment with a darker-hue, like the structured jacket here.

Jungmaven short-sleeve shirt, $29,; Nau Modus trenchcoat, $295,; Ibex Puget pants, $275,




Photography by Daniel Lambiase / Model: Eric Knox / Production: Jess Minton

Myron Mariano

Myron Mariano

Myron Mariano is a New York-based men's-lifestyle writer whose work has appeared in numerous publications such as the international editions of Men's Health and Marie Claire. He enjoys covering fashion, grooming, and fitness.
Myron Mariano

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