Nordstrom’s New Well Beauty

By Rona Berg / January 16, 2018

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Here at Organic Spa magazine, we’ve been covering indie, organic, natural and sustainable beauty brands as they grow and go mainstream for a long while, now. But when a major retailer like Nordstrom jumps onboard, you know that the movement has arrived.

On January 11, Nordstrom launched “Well Beauty,” a consortium of 22 wellness beauty brands in 38 stores around the country. (Well Beauty is also available online.) It features supplements, aromatherapy, sleep-enhancers, beauty elixirs, self-care and more, from an interesting array of small brands, many of which we love and have covered.

Pete Nordstrom, co-president of Nordstrom was quoted as saying, “The more that we can elevate and differentiate our product offer, particularly the more kind of prestige type brand, that’s been good for us. There has been a good trend around wellness and natural wellness.”

Well, I like to say it’s not a trend, it’s a lifestyle. Consumer interest in wellness and wellness-beauty shows no signs of slowing down. In fact, Zion Market Research reports that, worldwide, dietary supplements are projected to reach $220.3 billion by 2022. And natural and organic skin care will comprise 30.9 percent of the overall segment by 2024. Global interest in organic personal care is growing, and the market is expected to reach $15.98 billion by 2020, according to a new report by Grand View Research.

The brands that will be available at Nordstrom include Hum Nutrition, Moon Juice, Slip, Agent Nateur, The Beauty Chef, Aromatherapy Associates, Esym, Vitruvi, Karma Bliss, Shiffa, Chalait, Glotrition, Pursoma, Ranavat Botanics, Soap Cherie, VitaJuwel, Yuni, Kopari and 8Greens.

An eclectic group, to be sure, with some of our favorites!!






Rona Berg

Rona Berg

Editor-In-Chief at Organic Spa Magazine
Editor-in-chief of Organic Spa Media, longtime journalist and best-selling author of Beauty: The New Basics and Fast Beauty: 1000 Quick Fixes (Workman Publishing), Rona Berg is the former Editorial Director of ELLE and Deputy Style Editor for the New York Times Magazine. She has been cited as an industry expert by Huffington Post, Fox News and New York Magazine and contributed to and been quoted in dozens of publications. Berg co-chairs the Personal Care Committee of the non-profit Green Spa Network, is a Charter Advisory Board Member of the Nutritional Aesthetics Alliance, and is a frequent speaker at conferences around the globe.
Rona Berg

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