Keeping Christmas wishes in the family, Better Bean founders Keith and Hannah Kullberg just launched a freshly packed and ready-to-eat “rethought” refried beans and they also pioneered a new sustainable “one-seal” packaging technology to debut their new beans.
This new category of premium beans features organic and Food Alliance-certified beans slow-cooked by hand (not just boiled), sautéed in Oregon-grown, cold-pressed high oleic safflower oil and packaged to seal in the fresh flavors. “We have rethought the idea that beans need to come from a can,” says Kullberg.
“Beans are one of nature’s ultimate power foods,” says Kullberg. “They’re high in protein, antioxidants, fiber, minerals and folate.” Available in five distinctive flavors with ingredients ranging from tomatillos to organic red beans and fresh jalapenos, Better Beans are also gluten free, GMO-free and vegan. “There are no preservatives or additives in our beans,” says Kulberg, who sources his ingredients throughout the Pacific Northwest.
Flavors include:
· Rethought Red Beans sautéed with onion and tomatillo
· Uncanny Refried Black Beans sautéed with serrano and habanero
· Cuban Black Beans with sautéed onion and poblano pepper
· Three Sisters Chili with beans, corn, squash and ancho
· Chipotle Bean Dip (a chipotle lime bean spread)
The fresh-packed beans are perfect for a quick snack and can be incorporated into meals. Each flavor is available in a 14-ounce resealable deli tub and retails for $3.79-$3.99.
The Better Bean Company’s unique packaging is eco-friendly, and the containers are fully recyclable (#5 plastic), BPA-free and microwave safe. The eye-catching colors and graphics ensure the beans pop off the grocery shelf. “People are not used to buying beans in the refrigerated aisle next to the hummus,” says Kullberg. “We needed a package to make people pick up the product.”
Tell me what you’re eating for the holidays!