When JetBlue first launched its Mint business class back in 2016, it made waves for introducing a more affordable and accessible premium option. Now, the airline is upping its game again with a totally redesigned Mint cabin (rolling out with the new London service starting in August) and new partners that bring a focus on hospitality, sustainability and well-being to the skies.
The new partner amenities include vintage aviator inspired MH40 over-ear headphones from award-winning audio brand Master & Dynamic. Innovative mattress and bedding brand Tuft & Needle has created a cushy pillow and blanket (the latter with a “foot pocket” to keep toes cozy) and a Snooze Kit with eye mask, toothbrush and earplugs. No plastic packaging is used, and the blanket comes in a launderable fabric bag.
On the culinary side, Delicious Hospitality Group—creators of New York City restaurants Charlie Bird, Legacy Records and Pasquale Jones—has designed tableware, playlists and a rotating menu of wines, craft cocktails and small plates made with seasonal ingredients. Signature dishes include farro salad, braised leeks and pan-roasted chicken, and the group has even sourced the perfect sea salt to complement meals. Then there are the beauty and wellness goodies: Travel product curation company Wanderfuel has created four different kits that correspond to the flight time and destination— sleep-encouraging products for red eyes, face mists for morning flights and hair masks and after-sun hydration when going to the Caribbean.
The products are all from smaller brands that value sustainability, advocacy and diversity, and the plastic-free kits are made using a leather-like washed paper. Together, the new partnerships help complement JetBlue’s own sustainability initiatives—including, in 2020, becoming the first U.S. airline to achieve carbon neutrality on all domestic flights. jetblue.com