Naturally Beautiful

by Celia Shatzman

 

Mary Kay launches a line of natural skincare products. 

Mary Kay has been delivering the beauty products that women want for decades. And in 2019, it’s no surprise that what they want are natural options. “Consumers today care about what they put in and on their bodies,” says Dr. Lucy Gildea, chief scientific officer of Mary Kay Inc. “Our goal is to provide every woman with skincare choices to meet her needs. Mary Kay Naturally represents our latest commitment to meeting the expectations of women who want naturally derived products that are what they say they are.”

The new collection features four products: Purifying Cleanser, Exfoliating Powder, Nourishing Oil and Moisturizing Stick. Each has its own blend of ingredients from nature, including sweet almond oil and olive oil to soothe skin, cornflower fl oral water and vitamin E for their powerhouse antioxidants, and candelilla wax to hydrate, to name a few. “We focused on naturally derived ingredients known for their benefits in supporting skin health,” explains Dr. Gildea. 


“Mary Kay Naturally represents our latest commitment to meeting the expectations of women who want naturally derived products that are what they say they are.”


All ingredients are sustainably sourced, and the collection is third party-certified by COSMOS and Ecocert. To earn a COSMOS natural certification, beauty products must use natural resources responsibly and be processed and manufactured in a way that is safe to human health and the environment.

It's not just the products themselves that are eco-conscious— the packaging is, too. “Our cartons are made from 100 percent post-consumer content, are recyclable and feature Forest Stewardship Council-certified material,” says Dr. Gildea. “At Mary Kay, there is an ongoing commitment to continually evaluate our approach to packaging.” marykay.com/naturally

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