The Madison Collection already does its part for the planet, creating ethically and sustainably produced luxury bath linens, for five-star hotels and spas in over 50 countries.
The gorgeous robes and towels in the Collection are made with lightweight and long-fibered cotton, which requires 40 percent less water and electricity to launder. The company has an ongoing partnership with the nonprofit Wine to Water, an organization committed to providing clean water to those in need. Madison Collection textiles are Oeko-Tex certified, the factory is naturally powered by hydropower and packaging boxes are made from recycled paper. But somehow that wasn’t enough for CEO and Founder Charmaine Lang; her son, VP Gilad Lang; and Gilad’s wife, Marisa Pepper-Lang.
They wanted to do more, which is why they launched Zuuja, a new line of gossamer soft, super-fine gauge, GOTS-certified, 100 percent organic Pima cotton leisurewear. “After realizing a lack of spa and resort-geared organic leisurewear in the marketplace, we went on a mission of creating a collection that is easily utilizable as a guest amenity for five-star luxury resorts, spas and wellness centers around the globe,” says Pepper-Lang,
business development, cofounder of Zuuja. “Each piece can also be utilized for a variety of activities in life, decreasing the necessity for abundance in a wardrobe.”
That is the “what” and “why” but it is the “how” that is the real story. Zuuja is grown and produced in Peru with a small carbon footprint, “as every aspect from growing, spinning, weaving, cutting, dyeing and sewing is completed within a 120- mile proximity,” says Pepper-Lang. The farmers who work with Zuuja are paid top dollar for their organic crop. The Zuuja factory has built a facility that provides childcare for their children. And workers all receive free transportation to and from work and a free meal per shift. There is a clinic on-premises offering free medical care.
Most important, says Pepper-Lang, “The health of the farmers, their families, the communities and the environment has been much improved since supporting organic growing methods with a drop in cancer rates shown within the first year of improved methods.” Where there’s a will, there’s a way.