Supplement sales were $32 billion in 2012, the equivalent of 10 percent of the entire $310 billion prescription drug sales market. Supplements that target beauty concerns are one of the fastest growing categories; the global market for beauty supplements will soon top $4 billion. Some of our newest discoveries for beauty from within:
NeoCell Keratin Hair Volumizer Keratin is a protein found in our nails, skin and hair. If your hair is weak or thinning, it may be time to feed it from within. These capsules contain solubilized keratin that binds to the hair shaft from within to strengthen it, along with the company’s bio-active Super Collagen, to help make hair glossier and thicker, reducing hair loss. $19.99; neocell.com
Twinlab Skin Within The main ingredients here are astaxanthin, a powerful antioxidant with a similar structure to beta carotene, which Dr. Oz called “the next vitamin D,” and CoQ10, another effective antioxidant. Astaxanthin has been shown, in clinical trials, to significantly reduce fine lines and wrinkles, improve elasticity and make skin less dry. $29.99; twinlab.com
One to Watch: Dr. Scheller
The Story: Dr. Hans-Ulrich Scheller launched his namesake sustainable beauty line in 1986 in his native Germany, noting a demand for affordable products made from raw materials with a pharmacist’s competent hand. The BDIHcertified natural, vegan and gluten-free brand has finally become available in the U.S.
The Line: Products are categorized by skin type, including options for “the first signs of wrinkles” like Bio-Hyaluron & Amla Oil First Wrinkles Reducing Eye Care. Body oils and creams with Calendula and Sea Buckthorn are also popular.
Must Have: The Argan Oil & Amaranth day care, night care, eye care and intensive serum smell amazing, and are always the biggest sellers. drschellerusa.com
Balanced Guru, the award-winning skincare brand and recipient of the Innovative New Green Product Award from Green Spa Network this year, has just partnered with Seane Corn’s Off the Mat Seva Challenge (seva means “self-less service”) to raise money to protect the Ecuadorian Amazon. Balanced Guru is donating 100 percent of profits from sales of Seva Body Oil, Scrub and Body Balm. balancedguru.com
Portable & Pretty
Dr. Hauschka Lips and Lashes is tucked into a cute little reusable tin—the size of Altoids—with a limited edition Mini Black Volume Mascara and full-size cult-favorite Lip Care Stick with carrot extract and shea butter. $19.95; drhauschka.com