GREEN TIPS
Think before you spray...
You want your home to smell fresh, but not by giving it a chemical shower. Most people don't realize that fabric, carpet, pet, and air "fresheners" commonly found on grocery store shelves use non-natural, chemical ingredients. Even worse, most are delivered using ozone-depleting propellants in an aerosol spray. This is not good, particularly for the elderly, people with asthma or allergies, and babies with developing immune systems.
James Mitchell, founder of Clean Earth, a Kent, Washington-based company, was an allergy and asthma sufferer since childhood himself, and he's made it his mission to stop such unhealthy practices.
"Most air fresheners don't even list their ingredients," says Mitchell. "But when you find out what's in them, and what those ingredients can do - some of them are even known carcinogens - you will be appalled to think that you've been spraying the stuff around your home and your children. It's not natural and it's not good for you. This kind of introduction of foreign substances into our indoor air is a very unhealthy practice."
Mitchell's company produces an all-natural, plant-based odor eliminator spray called PureAyre. It's said to kill bad smells without unnatural chemicals or perfumes, and is so safe that it can safely be sprayed near infants or food or even directly on a pet's fur. It's the only food-grade air freshening formula in the U.S.
The spray delivers plant-derived enzymes that break the chemical bonds of odor-causing substances, "killing" bad smells. It works immediately on contact because it destroys the source - the odoriferous molecules - by breaking the chemical bonds of those molecules. Also, because PureAyre is sprayed via pumping action, it does not deplete the ozone layer with harmful chemicals such as propane or isobutene, often found in air freshener sprays.
PureAyre is registered with the National Sanitation Foundation (NSF), a non-profit world leader in standards development, product certification, education, and risk-management for public health and safety. It's available at PETCO and many Whole Foods stores; it can also be ordered online at www.PureAyre.com
Clean Earth has been producing the environmentally safe odor eliminator since the late 1990's and is celebrating its tenth anniversary just this year.