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Timberland Makes Global Greening Commitment

Timberland, the well-known maker of shoes and apparel for outdoor-minded people, has announced a global commitment to green 300 communities in the next two years, and to plant one million trees by 2010.

Just on Earth Day 2008, Timberland completed 160 greening projects in 27 countries from the United States to Japan, Spain to Germany. Some 2,100 Timberland volunteers and 7,200 recruited volunteers worked on community greening projects across the globe for a total of more than 60,000 hours.

Jeff Swartz, president and CEO of Timberland kicked off the company's latest initiative in the South Bronx neighborhood of New York City.

"Service is at the core of our culture and we are committed to sustainable greening," said Swartz. "Having access to nature every day is so important to health and happiness, and at Timberland we want to leverage our collective strength to bring a sustainable piece of nature into every community around the globe."

Among Timberland's Earth Day projects this past month in the U.S., the company partnered with the Sustainable South Bronx to green five inner city community areas in New York; did a beach clean up at Anastasia State park in St Augustine, Florida; planted citrus trees and removed invasive plant species at the California State Park in Riverside, Calif. and did a beach clean up around the Brigantine Marine Mammal Stranding Center in New Jersey.

Beyond its commitment to community greening, Timberland is working on becoming a carbon neutral company by cutting back emissions, using renewable energy sources and supporting environmental projects that help alleviate the company's remaining carbon pollution. (www.timberland.com)